General Articles - Sheldon Braxton

General

Designing at an Agency vs. In-House Product Design: What’s the Difference?

Discover the key differences between working as a designer in an agency versus a product environment. With almost two years of firsthand experience in both, I break down the pros and cons of each path to help you decide which is right for your career. Explore the nuances in scope of work, client interaction, creative freedom, career development, and work culture in this comprehensive guide for designers considering a…

sheldonbraxAugust 31, 2024

General

The Importance of Cross-Discipline Collaboration in Product Design

In the dynamic realm of product design, fostering collaboration across diverse disciplines is not merely a luxury but a strategic necessity. This article delves into the pivotal role that cross-discipline collaboration plays in elevating the quality and success of product design…

sheldonbraxDecember 17, 2023

General

5 things to consider when defining a brand identity

A great brand identity can be an important factor in succeeding in business. It's often what separates the great from the mediocre and is the reason brands build such polarizing reputations. So, what are some important factors you should keep in mind when creating a brand…

sheldonbraxAugust 7, 2019

General

Design is never done: an investment in your future

I have often found myself caught in the debate between design as a product and design as a service. I happen to disagree with both sides. Sure, each has their merits and the reasoning is there and it’s easier to comprehend if you view it as one or the other. But design is more complex than…

sheldonbraxSeptember 10, 2018