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5 things to consider when defining a brand identity

A great brand identity can be an important factor in succeeding in business. It's often what separates the great from the mediocre and is the reason brands build such polarizing reputations. So, what are some important factors you should keep in mind when creating a brand…
August 7, 2019
General

Design is never done: an investment in your future

I have often found myself caught in the debate between design as a product and design as a service. I happen to disagree with both sides. Sure, each has their merits and the reasoning is there and it’s easier to comprehend if you view it as one or the other. But design is more complex than…
September 10, 2018